Beauty brand concept
Aurélle
A modern luxury beauty world designed around radiance, confidence and a cohesive family of fragrance, skincare, body care and cosmetics.
The brand world
Radiance, defined.
Aurélle demonstrates how one core positioning idea can guide naming, product hierarchy, packaging, editorial storytelling and campaign imagery.
The concept extends beyond a logo into a complete consumer-facing system designed to feel recognizable across individual products and future launches.
CategoryBeauty + personal care
ProductsFragrance, serum, body oil and lip color
ScopeIdentity, product system and campaign concepts
