Logo + product identity
Crab Drip
An expressive Photoshop-built logo created for a sauce within a larger sauce-flight concept.
The design
Flavor needed a visual voice.
Crab Drip shows the hands-on graphic-design side of LuCre8z: bold typography, layered texture and color developed to give one sauce a memorable identity within a larger culinary experience.
The mark is designed to communicate energy and flavor quickly across labels, menus, digital promotion and future packaging.
ApplicationSauce-flight product identity
Design approachExpressive typography + layered texture
ToolAdobe Photoshop