Creators
A clearer home for identity, work, credits, discovery and opportunity.
Original Digital Product · Entertainment Platform
ONYX
Independent entertainment, organized for discovery.
Music · Media · Movies
ONYX Streaming is an original digital entertainment platform developed to connect independent musicians, filmmakers, producers and media creators with audiences and industry opportunities through one unified experience.
Public Beta PreviewActive Development
Case Study / Makiya Lesley · LuCre8z
- Project type
- Original Digital Product & Entertainment Platform
- Role
- Founder · Creative Strategist · Product & Experience Developer
- Scope
- Product strategy · Brand development · UX/UI · Creative technology · Content architecture · Entertainment experience
- Status
- Public Beta Preview / Active Development
- Development began
- 2024
- Platform
- Cloudflare Pages · Responsive Web Experience
- Deliverables
- Brand system · Product structure · Public beta · Creator discovery paths · Profile framework · Feedback and inquiry pathways
Ownership + status: ONYX is an original LuCre8z platform conceived and developed by Makiya Lesley. The public website is a live beta preview. Creator tools, expanded playback, memberships and other platform capabilities shown as future direction are not presented as completed production features.
Project overview
One destination for independent entertainment.
Independent work often reaches audiences through disconnected links, social profiles and single-purpose platforms. ONYX brings music, film, animation, podcasts, radio and other independent media into a shared discovery environment while preserving clear pathways for each format.
For everyday users, the idea is simple: discover new creators and explore their work. Underneath that experience is a larger product system connecting content structure, profiles, discovery, rights readiness, audience registration, feedback and future commercialization.
The opportunity
Discovery is fragmented. Opportunity is, too.
Independent musicians, producers, filmmakers and media creators frequently manage separate destinations for their work, identity, audience and professional inquiries. Audiences must already know where to look, while potential partners may not have one clear place to understand a creator’s work.
ONYX explores how a single platform could make independent entertainment easier to discover without flattening music, movies and media into the same experience.
Audiences
One place to find independent music, film, media, radio and new voices.
Industry + Partners
Structured pathways to understand creators, content and collaboration potential.
Key decision
Build the content architecture before the catalog becomes large.
- Decision
- Organize ONYX around Music, Movies, Media, Radio and Creator Discovery from the beginning.
- Why
- Each format needs its own context, metadata and path, but users should still recognize one connected entertainment platform.
- Impact
- The beta can expand category by category without rebuilding the core navigation or forcing every type of content into one generic feed.
Experience + structure
Multiple worlds. One entry point.
The public beta leads with three understandable content worlds—Music, Media and Movies—then extends into radio, creator profiles, a directory, services and platform information.
The experience is designed to move from broad discovery toward useful detail without requiring visitors to understand entertainment-industry terminology first.
Discover
Enter through a familiar entertainment category.
Explore
Browse formats, featured work and emerging creators.
Meet the creator
Understand identity, work, credits and context.
Engage
Register interest, share feedback or begin an inquiry.
Music + media operations
The experience depends on organized content behind it.
Developing ONYX required thinking beyond the screen. Music and media need consistent information so audiences, creators and potential partners can understand what they are seeing and hearing.
The beta establishes a foundation for organizing creator identity, artist and producer profiles, releases, tracks, artwork, credits, categories and inquiry pathways. It also identifies the operational questions a larger catalog would need to solve: who owns the content, who is credited, what has been cleared for distribution and what information must be complete before publication.
This demonstrates content-system planning and rights-aware product thinking. Automated metadata workflows, full catalog operations and large-scale content review remain future production work.
Key decision
Treat creator trust as product infrastructure.
- Decision
- Introduce creator ownership, content rights and distribution-clearance considerations during beta development.
- Why
- An independent entertainment platform cannot scale responsibly if rights, credits and permission are treated as afterthoughts.
- Impact
- Future submission and publishing workflows must account for ownership, authorization and complete content information before release.
Live now vs. planned
A public beta with an honest product roadmap.
The current release is designed to make the concept tangible, invite feedback and test how the platform is understood. Future-facing product direction is shown separately so visitors can distinguish what they can use today from what would require further design, development, partnerships and content operations.
Public beta · live
Available now
- Responsive public platform preview
- Music, Media and Movies pathways
- Featured creator and producer profile content
- Radio, directory and services previews
- Audience feedback and inquiry pathways
- Beta positioning and transparent status language
Product direction · planned
Future releases
- Expanded creator tools and profiles
- Creator Studio and content-management workflows
- Membership and account experiences
- Deeper viewing and listening capabilities
- Submission, review and rights-clearance workflows
- Expanded catalog operations and discovery
My role
From platform premise to public beta.
As founder and product lead, Makiya developed the platform concept, positioning, brand direction, information structure and public-facing experience. The work connects creative strategy with product thinking, content coordination and hands-on digital development.
Product Strategy
Defined the platform premise, audiences, categories, value proposition, release stages and future capability direction.
Brand + Creative Direction
Established the ONYX identity, voice and black-and-gold entertainment world across the platform.
UX + Content Architecture
Structured navigation, discovery pathways, creator context, information hierarchy and calls to action.
Public Beta Development
Designed and developed the responsive preview, then created feedback and inquiry pathways for continued iteration.
Creator + Rights Readiness
Identified early requirements around profiles, credits, content ownership, authorization and distribution clearance.
Product Documentation
Separated functioning beta elements from future creator tools, membership and playback capabilities.
Outcome + current status
The platform is public. The product is still growing.
ONYX now exists as a publicly accessible beta preview with a defined brand, multi-category product structure, creator-discovery experience and clear pathways for feedback and inquiries.
The release proves the platform’s direction and provides a tangible experience for future creators, audiences and partners to evaluate. It does not represent a finished streaming service, completed content catalog or full creator-management system.
Current status: Public Beta Preview / Active Development.
What I’d measure next
Category engagement · creator-profile views · listening and viewing intent · feedback themes · inquiry type · registration completion · returning visitors · submission readiness
Explore the product
See ONYX in public beta.
Experience the current platform preview and its Music, Media and Movies discovery paths.
Visualization disclosure: Selected brand imagery is AI-assisted concept visualization directed, selected and refined by LuCre8z. Screens identified as public beta show the functioning published experience. Planned capabilities are described separately from live features.